You know you're bigger than your job title.
It's time to be known for it.

Personal Brand Strategy and Coaching for experienced experts who want to attract the right people and the right opportunities.

Jenny de Lacy · Personal Brand Coach · Melbourne

Jenny de Lacy high-energy personal brand coaching
30+ Years
Experience

Your job title is the least interesting thing about you.

Your job title isn't unique to you. Plenty of other people share it.

What is unique is your approach, your philosophy, beliefs and values, the way you conduct yourself and run your business or your life. And what makes you unique is often what you leave out of your profiles, your content, or even the way you introduce yourself.

So people assume you're pretty much the same as everybody else in your field. And you're not. We've just got to make sure that shows everywhere it counts so you attract the right people and opportunities. Whether that's for the next stage in your career, or something bigger than your business like speaking or writing.

How We Work

Vision

  • We start with you: your goals, your vision, your values

  • The people and opportunities you want to attract

  • What do you want to be known for?

Voice

  • Your value proposition and your core messages

  • Your relevant stories

  • Worded to attract your ideal human

Visibility

  • Everywhere you and your message need to show up

  • A plan to get there

  • On demand resources or handed to an expert team

You don't need to reinvent yourself. Together we make sure you're known for who you already are, and who you want to be. I believe you already have the answers. My job is to ask the right questions, be focused on you and listen, and help you build the vision of your personal brand, together.

And I don't leave you with it. You walk away with a voice and visibility blueprint: what to say, and where to say it. Built around the exact human you want to be introduced to, the one who'll hire you, refer you or put you on a stage.

Jenny de Lacy, Personal Brand Coach

MEET JENNY DE LACY

I read people for a living.

I learnt very early on how to read people, how to work out what they were trying to say but perhaps couldn't, and who they were trying to communicate with.

I've had a long career in connecting strategy to the humans it impacts, inside large organisations and small businesses. Coaching, training and mentoring thousands of people, and supporting them through change whilst helping them communicate their value and needs to others.

I learned this inside organisations like the Department of Transport, local government, major technology transformations, and thirty years of watching capable people struggle to put their own value into words.

And I'm also the youngest of five, and an ADHDer, so reading people and connecting the dots comes naturally to me.

30+ Years

IN CHANGE, LEARNING AND CAPABILITY, Communications and marketing

Thousands

People coached and trained successfully

Work With Jenny

Most definitions of a personal brand describe how people already see you. I start with how you want to be seen.

Level Up Your LinkedIn $500

LinkedIn is the platform that literally leads with your job title unless you intentionally update it to reflect who you really are.

  • A strategy session on how you want to use Linkedin. Who do you want to reach and how do you want to show up?

  • An activation session to make the updates to your headline, features, about section and create your first article together

    *Upgrade to the Blueprint within a month and your $500 comes off the price.

The Voice & Visibility Blueprint $1500

The full look across your whole visibility, not just one channel.

  • Clarity on your vision and what you want to be known for

  • Your core messages, stories and unique value proposition

  • Build around the people or opportunities you want to attract so there's no guesswork or overthinking

Single Focus Session $250

One thing. One hour

  • Sanity check or pick my brain

  • The post or pitch you can't seem to finish

  • Clarify your next best step then get going!

  • Great first step before committing to longer term coaching packages or the Blueprint

STILL WONDERING?

Questions people ask me

Most people arrive with the same handful of questions. Here they are, answered. If yours isn't here, ask me.

Q: Are you going to write my content for me?

This is a done with you service. My job is to ask the right questions, listen, and help you build the vision of your personal brand together. You leave able to do it yourself, or we can hand over the blueprint or report to a copywriter to action for you because I know plenty of amazing copywriters!

Q: What is a personal brand?

It starts with what you want to be known for, and then everything that carries it: how you describe what you do, the words you use, the stories you tell, what you stand for and who you're for. Then where it shows up. Your LinkedIn, your website, your Google Business Profile, how you introduce yourself in a room, and how your team talks about you when you're not there. Most definitions of a personal brand describe how people already see you. I start with how you want to be seen.

Q: I'm not sure I'm senior enough to need a personal brand

If you've got real experience and something you want to be known for, you're the person I work with. It's not about seniority. It's about having something to say and not yet having the words or strategy for it, and being something bigger than your job title that reflects your personal values and what you stand for

Q: What happens on the discovery call?

Twenty minutes, no pitch. You tell me where your stuck or what prompted the call, and you'll leave knowing what your next step is, whether that's with me or not.

Q: Is this just for LinkedIn?

LinkedIn is where a lot of people start, because it's the profile that leads with your job title and they realise it's not showcasing who they really are. But the Blueprint covers your whole visibility: your website, your Google Business Profile, how you introduce yourself in a room, and custom sections based on your vision and goals for your personal brand, BUT you can just start with Linkedin and that's fine too.

Q: I've tried personal branding before and it felt fake.

Then it wasn't yours. Maybe you relied on ChatGPT to create it for you, or weren't sure what you really wanted to be known for and how to communicate it so it's aligned to who you really want to be? You can book a free call anytime to get some clarity about that if you want my help.

NOT READY FOR A CALL? NO WORRIES

Contact Jenny.